Caitlyn Chase × Ficra — Representation Proposal

01 · The Talent

Who she is

Caitlyn Chase is one of Los Angeles' original luxury-lifestyle voices — founder of Caviar & Cashmere, the blog she launched in 2011 and grew into a nationally distributed skincare line, and a regular on-air lifestyle contributor for CNN, CBS and KTLA. Her feed is a fifteen-year archive of the city's most exclusive rooms: the Beverly Hills Hotel, Four Seasons, the Waldorf, the Maybourne, Aspen's Little Nell, Rosewood Kona Village. That archive is her commercial moat — an affluent, ad-tolerant audience that engages more with her sponsored work than her organic posts (avg. 1,880 vs 1,509 likes), a pattern almost no creator at any tier can claim.

Pelican Hill Resort campaign — Pelican Hill × Marriott Bonvoy

Cadillac campaign — Cadillac · Paid Partnership

Rosewood Castiglion del Bosco — Rosewood · Tuscany

02 · Track Record

Brands she has worked with

Sourced from Instagram's official paid-partnership labels, her own #ad disclosures across 49 posts, and press-confirmed contracts.

Instagram-labeled paid partnerships

Cadillac ×2 Castlery Xeomin Aesthetic

Disclosed #ad campaigns

Monrow ×12 Good Janes Beauty ×10 Sézane Elie Tahari BCBGMaxAzria Radley London Brilliant Earth Jack Kelege Ivar Fine Jewelry Victorinox Bentley St. John Pelican Hill Resort Marriott Bonvoy The Maybourne Rosewood Belmond Auberge Resorts Four Seasons Hualalai Nordstrom Beauty

Press-confirmed contracts

DiorDolce & Gabbana Sisley ParisMcLaren Four Seasons HotelsOlay NespressoVirgin Limited Edition Joe FreshSimon G GlamsquadSimplehuman

Sustained editorial relationships · tag counts across feed

Glamsquad ×52 Revolve ×49 Chanel ×19 Levi's ×17 Stuart Weitzman ×16 Madewell ×16 Reformation ×15 Dorchester Collection ×14

03 · The Opportunity

Twenty brands we would take her to

Every target below is either a warm lead — a brand she already tags organically, unpaid — or category whitespace squarely inside her proven pillars. No conflicts with existing partners.

Already in her feed — never monetized

Organic tags & mentions per brand, full archive · zero paid posts with any of them

View as table

Brand	Organic touches
Montage Hotels	11
Veronica Beard	10
Staud	8
Oribe	6
David Yurman	3
Anine Bing	3
Range Rover	2
Cartier	2

Veronica BeardWarm · 10 tagsContemporary fashionShe already wears and tags them unpaid — formalizing an existing affinity, in her best-proven #ad category.

Montage HotelsWarm · 11 touchesHospitalityLaguna Beach is drive-market content for her; 11 organic touches and never a paid stay.

StaudWarm · 8 tagsContemporary fashionLA-native label her audience already sees on her; natural Revolve-adjacent fit.

OribeWarm · 6 tagsLuxury haircareBeauty credibility without competing with her own skincare line.

David YurmanWarm · 3 tagsFine jewelryJewelry is a proven disclosed category (4 past partners); Rodeo Drive flagship matches her geography.

Anine BingWarm · 3 tagsContemporary fashionLA-headquartered; luxe-casual aesthetic already present in her closet.

Range RoverWarm · 2 tagsLuxury autoThe definitive Beverly Hills vehicle; her auto résumé (Cadillac, Bentley, McLaren) de-risks the buy.

CartierWarm · 2 tagsFine jewelryAspirational tier; entered via event coverage and gifting before paid.

Six SensesWhitespaceHospitality × wellnessWellness-resort angle bridges hotels — her #1 pillar — to her skincare brand story.

Aman ResortsWhitespaceHospitalityThe pinnacle hotel name absent from a 15-year luxury-travel archive; instant halo.

Oetker CollectionWhitespaceHospitalityEuropean counterpart to her Dorchester history; summer-season content engine.

RimowaWhitespaceTravel goodsLuggage is the natural product at the intersection of her two biggest pillars.

ParavelWhitespaceTravel goodsSustainable-luxury travel gear; accessible price point for conversion campaigns.

Lucid MotorsWhitespaceLuxury EVHer Escalade IQ campaign proves the EV story works on her audience; LA-native brand.

Jo Malone LondonWhitespaceFragranceLuxury-beauty adjacency with zero conflict against Caviar & Cashmere skincare.

DiptyqueWhitespaceFragrance & homeHotel-suite and tablescape content she already shoots, productized.

Monica VinaderWhitespaceJewelryDemi-fine tier reaches the aspirational half of her audience; strong influencer budgets.

La LigneWhitespaceContemporary fashionElevated-basics positioning mirrors her off-duty content between gowns.

TotêmeWhitespaceContemporary fashionQuiet-luxury moment fits her Beverly Hills minimalist streak.

Parachute HomeWhitespaceHomeLA brand; her Castlery partnership proves home content converts on her feed.

04 · Execution

How Ficra approaches these brands

Right person, right channel, right message — every pitch armed with her data, not adjectives.

Who we contact

Named decision-makers, not info@ inboxes:

Fashion / jewelry — Director or VP of Influencer Marketing & Brand Partnerships (in-house)
Hotels — property Director of PR + brand-level Head of Partnerships, in parallel
Auto — Lifestyle & Experiential Marketing lead, or the agency of record
Beauty / fragrance — Influencer & Seeding program manager first, paid team second

How we reach them

Warm intros first — her existing partner network (Glamsquad, Revolve, Rosewood, Cadillac's agency) overlaps most targets
Personalized email over cold DM; LinkedIn as the follow-up surface
Sequence: data-led intro → media kit + relevant case study (day 4) → pilot proposal with deliverables & usage terms (day 10)
Hotels: lead with editorial stay coverage, convert to paid annual

What we say

Three proof points carry every pitch:

Documented affinity — "she has tagged you N times, unpaid, since 20XX" (receipts attached)
+25% sponsored lift — her audience rewards partner content; rare at any tier
Broadcast multiplier — CNN/CBS/KTLA segments extend campaigns beyond the feed

Category	The right contact	Channel & angle	The opener
Contemporary fashion	Dir. Influencer Marketing	Email + warm intro via Revolve network	Organic-tag receipts: "your brand is already in her closet"
Fine jewelry	VP Brand Partnerships / PR agency of record	Email; event-first for maisons	Proven jewelry #ad track record + Rodeo Drive geography
Luxury hotels	Property PR Dir. + brand Head of Partnerships	Editorial stay → annual paid	Side-by-side: her Rosewood/Belmond/Auberge campaign metrics
Auto	Lifestyle Marketing lead / AOR	Email to AOR planner	Cadillac EV campaign results; Beverly Hills market fit
Fragrance & beauty-adjacent	Seeding program manager	Gifting → performance → paid	+25% sponsored lift; no competitive conflict with her line

The message, in practice

From: Ficra Partnerships <partnerships@ficra.co> · To: Director of Influencer Marketing, Veronica Beard

Hi [Name],

Caitlyn Chase has tagged Veronica Beard in ten organic posts — never paid, never gifted. Her audience of 218K affluent LA followers already associates her with your brand; we're proposing you make it official.

Two numbers worth your time: her sponsored posts outperform her organic content by +25% engagement, and her partnership history (Sézane, Elie Tahari, St. John, Chanel editorial) sits exactly in your customer's closet.

We'd love to send a one-page pilot: one reel + three stories around your fall drop, with usage rights. Fifteen minutes this week?

— [Agent], Ficra